How to apply eyeshadow natural look

Eyeshadow and Liner

Those who regularly create eyeshadow looks like smoky eyes or use darker/brighter colors often prefer starting their makeup routine with this step.

It is because fallout can be easily cleaned up before applying the base. Still, most makeup artists prefer to do the eye at this point in the routine. “When you are applying color next to a dark under eye, the tendency is [to get] a bit heavy-handed with the eye makeup because it's competing with the darkness,” Shakeshaft says.

“So I tend to apply concealer and color corrector first.”

Eye makeup looks can have endless iterations based on color and product choice, as well as preferred formula and finish. Cream eyeshadows can often be applied on their own.

If you are using powder shadows, consider adding a primer beforehand to promote longevity and avoid creasing. Greenberg suggests using Lime Crime Electric Slide Eyeshadow and Brush Sticks for a seamless application and hold.